- Complementary Marketing
- ⇡ Anschlussexport.
Lexikon der Economics. 2013.
Lexikon der Economics. 2013.
Marketing strategies for product software — assist software firms to determine the type of market analysis that is needed for decision making. Two general strategies that are well known in the marketing discipline are: marketing mix; and relationship marketing. Marketing mix is the typical … Wikipedia
Complementary assets — are assets, infrastructure or capabilities needed to support the successful commercialization and marketing of a technological innovation, other than those assets fundamentally associated with that innovation.[1] The term was first coined by… … Wikipedia
Marketing management — Marketing Key concepts Product marketing · Pricing … Wikipedia
Complementary good — Complementary goods exhibit a negative cross elasticity of demand: as the price of good Y rises, the demand for good X falls. A complementary good, in contrast to a substitute good, is a good with a negative cross elasticity of demand.[1 … Wikipedia
complementary — com‧ple‧men‧ta‧ry [ˌkɒmplˈmentri◂ ǁ ˌkɑːm ] adjective MARKETING sold or used with other products: • complementary goods, for example videocassettes and videorecorders * * * complementary UK US /ˌkɒmplɪˈmentəri/ adjective ► different but useful… … Financial and business terms
complementary products — UK US noun [plural] (also complementary goods) ► MARKETING products that are sold separately but that are used together, each creating a demand for the other, for example, computers and computer programs: »Technology firms that specialize in one… … Financial and business terms
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
Diversification (marketing strategy) — Diversification is a form of corporate strategy for a company. It seeks to increase profitability through greater sales volume obtained from new products and new markets. Diversification can occur either at the business unit level or at the… … Wikipedia
Freebie marketing — Freebie marketing, also known as the razor and blades business model,cite news first = Richard last = Martin title = The Razor s Edge url = http://findarticles.com/p/articles/mi m0HWW/is 30 4/ai 77826059 publisher = The Industry Standard date =… … Wikipedia
Piggyback marketing — is a low cost market entry strategy in which two or more firms represent one another s complementary yet non competing products in the markets. [ [http://www.businessdictionary.com/definition/piggyback marketing.html Business Dictionary] ]… … Wikipedia